As Insight professionals we work fact based by nature. We start with a proper assessment of the situation within your business. We assess the current situation and to what extend the Insights function is ready for future developments. We follow a structured approach using several tools we developed, either using a quantitative or qualitative approach. Together with the client we determine which of these building blocks are required.
Our Insights Assessments come in three different variants, each meeting a different business need:
The different assessments can be applied as stand alone tests or as a combination.
Our Insights Assessments come in three different variants, each meeting a different business need:
- Assessment of stakeholder satisfaction,
- Individual competences
- Maturity level of the Insights function.
The different assessments can be applied as stand alone tests or as a combination.
All our scans come in two varieties. Depending on the situation we will advise which option (or a combination) is the most suitable.
- Quantitative by means of a survey
- Qualitative by means of individual interviews
Stakeholder Satisfaction ScanTo what extent does the work of the insights professionals meet the demands of their stakeholders? That is what we find out with our stakeholder satisfaction scan. It focuses on the following areas:
The Stakeholder Satisfaction Scan can be an excellent tool to set up KPI’s that track the development of the Insights function. |
Maturity level of the departmentIs the Insights department a traditional market research department or does the organisation utilize Insights as a competitive advantage? Our Maturity Scan will deliver a score along this yardstick on 6 different elements:
The outcome of our Insights Maturity Level Scan can be the foundation for the strategic roadmap for the Insights function. |
Individual Competences ScanThis scan assesses to what degree the necessary capabilities are present in the professionals in the Insights team. The scan identifies strengths and areas for growth. It is a self-assessment tool focusing on the following areas:
The outcomes can be used as a basis for individual development plans |
Interested in our Insights Assessments? Any questions? Please click the button below to make an appointment with one of our consultants.
