​Motive

• ​​Data Science is booming! As we are dealing with constantly growing amount of structured and unstructured data, the need for efficient data analysis increases.  We analyze data to understand consumers and to develop effective digital marketing activities
• To analyze data, companies turn to experts in data science, who often use machine learning tools. Data scientists build great analysis models, but they usually need help in the interpretation of results and translating them into business directions. This means that data scientists must be guided by people who know how to link business issues and data science methods. In order to be able to properly brief a data scientist, it is necessary to understand his or her language

Content & Benefits

• Understand machine learning methods and the types of business issues they can be used for
• Understand how the outcomes of machine learning methods are validated and when they are sufficiently good
• Learn how to apply data science based on real marketing cases where consumer understanding is crucial​
• Elements of a briefing for the data specialist based on a business issue and a combination of multiple, incomplete data sources
• Assessment of the analysis proposal from the data scientist
• Assessment of the analysis results of the data scientist
• Translating the outcomes to recommendations and applications within the business

Why this course

• Duration 8 hours
• No IT knowledge required, no programming​
• Based on real life cases
• Enables one to connect with Data Scientists and understand them
• Created for professionals grappling with real-life problems in business
• Authors have 50 years of collective experience in FMCG
• Certificate at completion

Additional information

Costs: 200 EUR​

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