Insights Maturity Scan

Is the Insights department a traditional market research department or does the organisation utilize insights as a competitive advantage? Our Maturity Scan will deliver a score along this yardstick on 6 different elements:

Mission/role/leadership
Organizational structure and job types
Supplier relations
Processes/accountabilities
Deliverables
In- versus outsourcing activities

The outcome of our Insights Maturity Level Scan can be the foundation for the strategic roadmap for the Insights function. It is a tool to set up KPIs that assesses the maturity level of the Insights department. It contains benchmarks comparing your Insights department to industry standards.

Quant or qual: Pick your version

The Insights Maturity Scan comes in two varieties. You can choose which option (or a combination) is the most suitable.

Quantitative by means of a survey. We offer this version for free for the first year for one single CMI department. For consecutive years the price is €1,500.- per department. Read below how it works.
Qualitative by means of (remote) individual interviews. The price depends on the number of interviews.

We offer several consultation options, ranging from a 2 hour remote session to full day workshops. We would gladly discuss the options with you.

Example of our work:

Maturity benchmark
A Retail company wanted to benchmark its Insights department versus competition. A holistic approach was needed to assess to what extent its leadership matched the organisation’s, as well as the market situation it was in (increasing digitisation).
Furthermore, the structure of the department was challenged since deliverables did not always match internal expectations. We developed a structured framework in which leadership, organisation and department structure were assessed in relation to deliverables and activities. This assessment was used as the foundation to develop the Insight department maturity.

The survey: this is how it works

Sign up by filling in the form below.
You will receive a link to the 8 minute survey and a sample text for the invitation email.
You send an email with the link to all relevant stakeholders, including the members of your Insights team. After one week you can send a reminder.
After 3 weeks you will receive the highlights report.
You can start making plans to improve your work.

This service is absolutely free for the first survey for your company. For any consecutive measurement we charge €1,500.-. A 2 hour consultation session during which we discuss the outcomes costs €300.-.