Interim Management & Execution
Getting the most out of research and turning information into actionable insights is difficult. It requires being able to connect the dots between different researches as well as data sources and drawing the right business recommendation. This requires time and capability. We supply the manpower to help Insights departments do this.
But sometimes simply extra hands are needed to get the work done. We can supply these hands at any level required. This can be incidental for a specific project or deliverable. But we prefer longer lasting relationships in which we provide flexible resources available when needed.
Big Pitches and Agency Selection
Pitches are time consuming and stakeholder management is key to get all parties on board. This is particularly true when the pitch involves several countries. We can support during the whole process. Our way of working had been developed during many international pitches.
We generally follow these steps:
Translating Insights into Creative Ideas
The CMI manager in the era of creativity does not leave the task of translating Insights into creative concepts to marketers. Instead, he takes them by the hand and leads the way.
This means getting people to listen, by presenting Insights in a meaningful and inspiring way that encourages action. It means playing an active role in idea generation based on these Insights. It also means playing an active role in the implementation of these ideas into the business by making sure the right people are aligned.
We can help by:
Other services that will help you to flawlessly execute Insights projects
- Second opinions: We supply the brain power for an objective and critical view on briefings, proposals, questionnaires and deliverables.