Many companies struggle to realize the full potential of their consumer Insight function. In many companies consumer understanding is dispersed around different departments.
We developed several diagnostic tools to assess your consumer insight function. Are you ready for the major developments that are coming in the next years? The outcome of our scan will be the foundation for the strategic roadmap for the role of Insights in the organisation.
Our Insights Assessments come in three different variants, each meeting a different business need:
Roadmapping the Consumer Insights Strategy
Based on a clear vision about what future proof Insights entails, we help our clients to build their own vision on how understanding their target audience should be embedded within their organisation. From here we develop clear stepping stones leading the path by means of a series of workshops.
We will define a clear mission of the Insights function and the role in the organisation. Based on that we will sketch the organizational structure, a description of processes, deliverables and how the Insights professionals interact with other departments and stakeholders.