The House of Insights supports Companies in developing and implementing their Roadmap for a Consumer Insights Strategy. 

The world of Insights has changed. Marketers expect faster, cheaper and more impactful Insights. But the surroundings in which Insights professionals operate have changed as well. Many more sources of data are available. More suppliers. Marketers running their own DIY research.
 
Within this changing playing field Insights professionals and Insights teams need to take on a different role and anticipate on future developments. Companies more than ever need real game changing solutions given increased and fast changing competition. Technology has changed the ways brands, retailers and consumers interact. This leads to even more digitalized consumer journeys, channel abundance and an even bigger need for Insight professionals who can provide an overview and guidance.

The House of Insights supports businesses with a Consumer, Market and Intelligence (CMI) Infrastructure, enabling them to cope with a fast changing environment and to drive profitable growth through consumer understanding. We help designing Insights roadmaps to be prepared for the future. We support companies in upgrading their Insights capabilities via personal development plans, training and implementing an infrastructure for efficient Insights planning. We  also help with temporary resources such as interim management, guiding large pitches and flexible sourcing.

What's new?

Download our introduction presentation here

ESOMAR PRESENTATION: The Future of Brand Health Tracking
On Line Course: Leverage Machine Learning / Data Science for Consumer Understanding and Action
New Article: Channel Abundance is here 
New blog: The Era of Creativity
Webinar: How to Choose Data Analytics Platforms for Insight & Research Teams
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What we do:​

Positioning & structuring Insights teams

Together we determine how your organisations puts Insights to use and how the Insights department can play a guiding role in this.

Upgrading capabilities, tools and procedures

Upgrading the Insight department and the people that work with Insights through training, individual coaching and planning.

Flawless execution of Insights projects

Ease the burden on the Insights department by steering projects, supplying capacity and connecting with the right suppliers.​

The starting point: Our Insights Assessments 

As Insight professionals we work fact based by nature. We start with a proper assessment of the situation within your business. We assess the current situation and to what extend the Insights function is ready for future developments. We follow a structured approach using several tools we developed, either using a quantitative or qualitative approach. Together with the client we determine which of these building blocks are required.

Our vision: trends that will shape the future of Insights

We help our clients to build their own vision on how understanding the target audience should be embedded, given the developments that will shape Insights in the coming years. These are:
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• Channel Abundance: Technology is changing the ways brands, retailers and consumers interact, leading to even more digitalized consumer journeys. CMI needs to support these individual data driven sales and marketing operations. Channel abundance leads to a scattered picture of buying channels, media landscape and purchase decisions.  Companies need the full (scattered) picture to feed their strategy and will expect CMI to deliver it.
• The Need for Speed:  the need to fasten up for companies, driven by digital technology, will intensify in the next years. CMI needs to be able to keep with the pace.
• The Era of Creativity: Companies more than ever need real game changing solutions given increased and fast changing competition. CMI will not only be judged upon generating sparkling consumer insights but as well as on contributing to impactful and novel ideas.

Insight has never been more important for business success. Yet, many business struggle to put Insight to work for them