Sjoerd has a wealth of international experience in both developed and developing markets, and has worked across a broad range of market-research related areas, including more than 30 years with Heineken.
He has held international senior positions in the field of Marketing Research, Knowledge Management and Marketing Information Technology. He is an active speaker at international congresses and has produced several publications.
He has a master's degree in applied econometrics in business administration, attended several executive programmes at INSEAD and has gained several data science qualifications.
Sjoerd has been named by Ray Pointer as one of the Leaders of Change within the research Industry.