Here are some key strategies and tools to drive speed, extract value and quality by employing the most relevant skills and technology tools.
Discussion in conferences, webinars and articles about the future of market research often highlights the implications for research agencies and the efficiencies generated by new technology. These efficiencies including automation and standardisation of research, agile research, VR and AI-applications, enable research projects to be delivered faster and cheaper. But what does this mean for the insights departments of companies? How should they prepare for and adapt to a demand for cheaper, faster and better and what are the organisational and skills implications for them?